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Chico's reduces costs with marketing shake-up
Chico's FAS is getting rid of its chief marketing officer.
The apparel retailer on Monday announced a realignment of its marketing and digital commerce functions that the company expects will reduce its 2016 marketing expenses by $11 million and generate annualized cost savings of approximately $14 million.
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Billabong appeals to the senses
Billabong is deploying an in-store sound and scent strategy to offer customers a more immersive experience.
The board sports apparel retailer tapped Mood Media to create a custom sound and scent strategy for select Billabong stores in France and Spain. Billabong wanted to reflect the “board culture” and values of the brand — youth, dynamism and fun.
Mood renews the strategy every two months to ensure it is kept original and that Billabong’s customers have a unique experience on each visit to its stores.

