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Tech Bytes: Three Ways Gen Z Will Change Retail
Everyone is talking about the huge impact millennials are having on retail. Also known as Gen Y, they are usually considered to occupy the 18-to-35 age demographic. But what about Gen Z, the younger siblings (or even children) of millennials?
Based on what we’ve seen so far, here are three ways Gen Z will change retail in the next few years.
Video Killed the Retail Star
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Surprise — The Limited debuts new store brand in hot niche
The Limited has entered the fast-growing value retail sector.
Moving under the radar, The Limited has quietly debuted a new store concept, called Backroom at the Limited, in six malls across the nation.
The format offers a mix of work-to-weekend apparel, jewelry and accessories, with the merchandise made exclusively for the Backroom as well as the Limited’s outlet stores.

