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Specialty retailer’s mobile campaign strategy delivers
While many retailers struggle to find the best mobile marketing formula, Urban Outfitters is bucking the trend — big time. Through a partnership with Appboy and PlaceIQ, the specialty retailer is using consumer behavior, location data and insights to more smartly deliver consumer messages within its brand-owned app. Armed with this data, Urban Outfitters has boosted customer conversions by 75% and increased related revenue by 146%, the chain said. -
SPECS/2017 to honor five growing retail brands
Meet the winners of Chain Store Age’s annual Breakout Retailer Awards at SPECS/2017. The awards, sponsored by Paint Folks, honors innovative retail and restaurant brands that have crossed the “newbie” line and are well positioned for growth in the coming years. Here’s a look at the winners, who will discuss their concepts at a panel discussion on Tuesday, March 14, at SPECS:

