Apparel

Sunglass Hut is making a strategic move to evolve its brick-and-mortar experience.   The sunglass retailer has added a a cloud-based merchandising system across its stores in Australia and New Zealand that helps each store localize and personalize its product mixes to create a shopping experience that feels custom-tailored.   

Caleres has made two executive appointment in its Famous Footwear division.   The company named Karlyn Mattson as chief merchandising officer, leading Famous Footwear’s buying, merchandising, planning, allocation and analytic functions.     Mattson joins Caleres from a 25-year career at Target Corp., where she was most recently VP merchandise manager of shoes, accessories and intimate Apparel for retail and online. She held leadership positions at May Company and Macy’s.  

Driving conversion in a digital landscape requires a new level of engagement.   Pacific Sunwear of California has found a way to reconnect with its digital shoppers, as well as improve its click performance, drive conversion, and thus, sales. Using Rakuten Marketing Search, a solution available through Kenshoo’s advertising platform, the retailer is refining its strategic marketing approach, focusing on consumer engagement (click performance) and automating its ad spend management processes.  

Columbia Sportswear’s prAna brand has become the industry’s latest cyber-breach victims.   When the lifestyle brand’s e-commerce site was targeted last week, the incident lead Columbia to “immediately launch an investigation and engage a leading third-party cyber security firm to assist us,” Columbia’s CEO Timothy Boyle said on the company’s Q4 2016 earnings call on Feb. 9. “Protecting our customers' information is one of our top priorities and we are taking this very seriously.”

Dick’s Sporting Goods is putting two of its formats under one roof in the Austin, Texas, market.   The retailer will open a Dick’s Sporting Goods and Field & Stream store on Friday, March 3 at The Parke in Cedar Park, Texas. It will be Dick’s 677th store and 29th Field & Stream store nationwide.    There are currently three other Dick’s Sporting Goods stores in Austin.  

The Trump brand at retail has taken another hit.    Sears and Kmart this week removed 31 Trump Home items from their e-commerce sites, Reuters reported, to focus on more profitable products. Neither Sears nor Kmart carried the products in their brick-and-mortar stores.  

A cloud computing/e-commerce giant heads up Fast Company’s annual ranking of the 10 most innovative companies in retail. Amazon not only topped the retail sector category, it also came in number one in the overall World’s 50 Most Innovative Companies listing. (Rounding out the top five: Google, Uber, Apple and Snap.)

J.Jill Group is looking at a return to the public markets.   The apparel retailer, which is owned by private-equity firm TowerBrook Capital Partners LP, announced that it has filed a registration statement with the Securities and Exchange Commission relating to a proposed initial public offering of its common stock. TowerBrook acquired J.Jill from Arcapita and Golden Gate Capital in 2015. The chain was previously owned by The Talbots.