Apparel

Strong performance across its largest global brands, digital and international divisions lifted VF Corp.'s profits in the second quarter.    For the quarter ended July 1, VF Corp.’s revenue increased 2% to $2.4 billion, surpassing the Zacks Consensus Estimate of $2.289 million. While earnings per share dropped 11% to 29 cents, this still beat analyst expectations of 28 cents.   The company’s direct-to-consumer division’s revenue increased 13%. Digital revenue jumped by 34%.

Louis Vuitton is making a move to grab its share of the booming online shopping market in China.   The French fashion brand quietly debuted an e-commerce website that sells leather goods, small leather goods, shoes, accessories, watch and jewelry, luggage, and perfume. The site marks Louis Vuitton’s 11th e-commerce market since it launched its first site in France in 2005, according to CNBC.  

A specialty apparel retailer is making it even easier for its customers to shop the latest looks.    Lane Bryant, a division of apparel giant Ascena Retail Group, is launching an in-store personal styling service. Called LaneStyle Studio, the program features a team of personal shoppers that will assist customers throughout their store visits.  

A new Marshalls location will co-anchor the Shoppes at Apple Greene in Dunkirk, Maryland, along with Harris Teeter, according to center owners Echo Realty and Marrick Partners.   The 21,000-sq.-ft. location will be Marshalls’ first in Calvert County, due south of Baltimore, where Marshalls operates two stores.   The 48,000-sq.-ft. Harris Teeter store is under construction at Apple Greene, a new 100,000-sq.-ft. center with an additional 30,000 sq. ft. available for lease.   

The hottest trend in the apparel market may be at risk of over-supply.    While athleisure remains popular with consumers, too many retailers have entered the category, reported CNBC.  

Consumers shopping for others bring different expectations and needs than those shopping for themselves. Until now, retailers have turned a blind eye to the enormous sales opportunities in digital gifting, which is estimated to represent $200 billion-300 billion in sales annually.  Leading retailers and brands such as Macy’s, Saks Fifth Avenue, Bergdorf Goodman, Neiman Marcus, Coach, Lilly Pulitzer, Vera Bradley, and others have begun to embrace innovative, new digital gifting solutions and monetize the emerging digital gifting category.   

Abercrombie & Fitch is setting its sights on Chinese teens in a new partnership with China's online giant.   The retailer will start selling its namesake brand and Abercrombie kids line on Alibaba Group's Tmall website, starting on July 26. Tmall, which is China's largest consumer website for brands and retailers, has carried Abercrombie's Hollister brand since 2014.  

The search is over.    The Buckle named Thomas B. Heacock as VP of finance, treasurer and CFO, effective July 20. As CFO, he replaces Karen B. Rhoads, who in May announced her intention to retire. Rhoads will assist in the transfer of her duties and responsibilities to Heacock, and will continue to serve as a member of the company’s board.