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Nordstrom unveiling new 'inclusive' shopping experience
Nordstrom is looking to appeal to a broader audience. The retailer on Monday called on top brands to expand their size ranges by adding more items in sizes 14, 16 and 18, along with smaller sizes zero and 2. Nordstrom also said that it is launching an "extended sizing" initiative, beginning with its new store at Westfield Century City, Los Angeles. -
Denim specialty retailer helps shoppers find the ‘perfect fitting jeans’
Silver Jeans Co.’s newest service solves one of female consumers’ most dreaded tasks — shopping for jeans. By partnering with Fitcode, a fashion-data company that specializes in women's denim, Silver Jeans Co. now has a way to deliver a personalized, fit-focused shopping experience. Integrated on the retailer’s e-commerce site, the service allows consumers to take a fit quiz, and then shop personalized style recommendations tailored to their unique body types.

