-
Lids’ new loyalty program hits a home run
With a mere six months under its belt, Lids’ new Access Pass loyalty program is driving customer engagement to new levels. Tired of running a stagnant loyalty program that only engaged a small amount of shoppers regularly, the sporting goods headwear and apparel retailer was ready to change the game. In April, Lids switched from a static points-based program to a digital model designed to “delight” shoppers. -
Study: More than half of retailers ready for AI
In a move to step up their customer experiences, more retailers are embracing artificial intelligence (AI). This was according to the third quarterly “2017 E-commerce Performance Index,” a report from SLI Systems. According to the data, 54% of companies reported they are using or plan to add AI in the future. The largest group of these respondents (20%) expect to add AI within the next 12 months.

