Apparel

Anaheim, Calif. — Pacific Sunwear of California announced that net sales for the first quarter of fiscal 2011 were $186 million, a decrease of 2% from net sales of $190 million for the first quarter of fiscal 2010. Total company same-store sales increased 1% during the first quarter of fiscal 2011.

The company reported a net loss of $31 million, or 48 cents per share, for the first quarter of fiscal 2011 compared to a net loss of $31 million, or 47 cents per share, for the first quarter of fiscal 2010.

St. Louis — Brown Shoe Company Inc., which operates Famous Footwear stores, said Wednesday that its first-quarter earnings tumbled, despite rising revenue caused by higher costs.

The company earned $3.7 million, compared with year-ago earnings of $10 million. Excluding special charges for restructuring and other items, the company earned $7 million.

Revenue rose to $624.6 million from $597.7 million a year earlier. Revenue declined at the company's Famous Footwear and specialty retail operations, but wholesale revenue jumped 27%.

Dallas — Zale Corp. said its net loss shrank in its most recent quarter and posted a double-digit revenue gain despite increasing costs for gold, silver and diamonds. The company posted a net loss for the three months that ended on April 30 of $9 million, compared to $12.1 million in its fiscal third quarter last year. Analysts had expected a far deeper loss.

Overall revenue rose 14.5% in the three months that ended on April 30 to $411.8 million, from $359.8 million last year. Analysts had expected $392 million. Same-store sales in the quarter were up 15.2%.

Las Vegas — The International Council of Shopping Centers has named Athleta, Smashburger, Aldi and Fossil as the 2011 Hot Retailer Award winners.

The annual awards, based on a survey of ICSC’s worldwide members, were presented Tuesday at the association’s global retail real estate convention, REConn.

Dallas — Alliance Data Systems Corp., a provider of loyalty and marketing solutions derived from transaction-rich data, announced it has signed a long-term extension agreement with Victoria’s Secret, a subsidiary of Limited Brands, Inc., to provide private-label credit card services.

terms of the extension, Alliance Data will continue to provide end-to-end private-label credit card services for the Victoria’s Secret credit card from account acquisition to customer service.

Jerry Inman has joined 7thOnline to help the provider of retail merchandise assortment planning, forecasting and optimization solutions grow its visibility within the retailer and supplier communities.

Sharp pricing on an expanded assortment of food and consumables is one way for Target to get customers to shop its stores more frequently, but this week saw the company break out another type of trip generator with the cover of its weekly ad featuring tee shirts and shorts at an opening price point of $3.

At that price, moms have pretty low expectations of quality. Cut and color matter more than the finish work on seams, since the clothes only need to last for a couple months until summer. The garments will be outgrown by next summer and the cycle repeats itself.

NEW YORK  — Ann Inc., the parent company of Ann Taylor and Ann Taylor Loft stores, reported that for the fiscal first quarter of 2011, earnings per diluted share were 51 cents, compared with earnings per diluted share of 38 cents in the first quarter of 2010.