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From Online to In-Store: Piperlime and the E-Commerce Expansion Into Brick-and-Mortar
By Dr. Gary Edwards, Empathica
Recently, online fashion retailer Piperlime announced plans to open its first brick-and-mortar location in New York City. For many, the announcement seemed to fly in the face of conventional wisdom given the competitive pricing and other advantages e-commerce providers have over traditional retailers.
Why would a successful e-tailer like Piperlime want to take on the additional cost and headaches associated with a physical store?
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Three Big New Retail Partnerships
Retailers can’t seem to get enough of partnerships these days…be it with hot designers, each other or television shows. Below is a quick recap of three new couplings that have the industry buzzing.
1. Nordstrom and Topshop: Looking to add more fashion sizzle to its offerings, Nordstrom has entered into a joint venture with Topshop, the British fast-fashion giant known for its runway-inspired threads and rock ‘n’ roll attitude.