Apparel

SAN FRANCISCO -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

COLUMBUS, Ohio — Limited Brands reported that comparable-store sales for the fourth quarter were up 5% and that net sales for the same period were $3.86 billion compared with $3.5 billion for the same period last year.

For the month of February, the company posted sales of $986.4 million compared with $774.5 million for the same period last year. Same-store sales for the month rose 9%. 

Business-to-consumer e-commerce sales in 2012 grew 21.1% to top $1 trillion for the first time, according to new global estimates by research firm, eMarketer. 

The firm predicts that 2013 will be even better, with e-commerce sales up 18.3% to $1.298 trillion worldwide, on the strength of the Asia-Pacific market. 

Frenchtown Township, Mich. -- Youngstown, Ohio-based Cafaro Co. said Monday that rue21 will open a new store at Mall of Monroe, located in Frenchtown Township, Mich.

The 5,700-sq.-ft. store is slated to open June 2013 in the mall’s south concourse, and will be the only rue21 location in Monroe County.

Cafaro also said that The Monroe Expo Center opened Feb. 4, converted from a former retail use to a 51,000-sq.-ft. event space.

NEW YORK — A new line of apparel, toy and specialty goods inspired by Nickelodeon's Dora Rocks! is now avaible exclusively at Target stores and on Target.com through April.

"We are excited to bring the Dora Rocks! experience to Target's guests," said Ron Johnson, SVP retail development, Nickelodeon Consumer Products. "Dora Rocks! extends the interactivity kids and parents have come to expect from the show, bringing Dora into their homes with specially designed products."

Items available exclusively at Target include:

New York -- Banana Republic is partnering with Match.com to host in-store meet and greet events for the online dating site’s subscribers in key markets, including San Francisco, New York, and Chicago. The partnership is part of the retailer’s newly announced “Love” global marketing campaign.

To further engage consumers, Banana Republic will ask their Instagram and Twitter followers to share photos of hearts for a chance to be featured in a special Valentine's Day album posted on the brand’s Facebook page.


New York -- Fidelity, the Boston-based investment firm, has bought a 10% stake in C. Wonder, according to Women’s Wear Daily. Founded by Christopher Burch in 2011, the company has since expanded to 10 locations and also operates pop-up stores.

Burch has big plans for C.Wonder, which sells a mix of apparel, accessories and home goods, all under its own label. According to previous reports, he plans to expand it to 50 to 100 stores by the end of 2014, including locations abroad.

NEW YORK — Michael Cunningham, Aeropostale president, is retiring effective March 29, the company announced Tuesday.