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There’s more than one way to generate traffic
Sharp pricing on an expanded assortment of food and consumables is one way for Target to get customers to shop its stores more frequently, but this week saw the company break out another type of trip generator with the cover of its weekly ad featuring tee shirts and shorts at an opening price point of $3.
At that price, moms have pretty low expectations of quality. Cut and color matter more than the finish work on seams, since the clothes only need to last for a couple months until summer. The garments will be outgrown by next summer and the cycle repeats itself.
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Gap Inc. earnings suffer on higher cost of goods
SAN FRANCISCO — The rising cost of goods and a challenging economic environment took its toll on Gap Inc.'s first-quarter sales and earnings. Gap Inc. reported that net income for the first quarter decreased 23% to $233 million compared with $302 million for the first quarter last year. First quarter diluted earnings per share was 40 cents.