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Avenue builds omni-channel business with Demandware
Burlington, Mass. -- Avenue Stores Demandware has selected the Demandware Commerce platform to support its omni-channel vision.
Avenue Stores signed with Demandware in first quarter 2013.
Avenue needed a scalable and comprehensive digital commerce platform to realize its omni-channel vision, and will also utilize Demandware’s web design capabilities to optimize its sites for mobile and tablet commerce, as well as explore opportunities to integrate digital into its brick-and-mortar stores.
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Study: Americans engaging in retail therapy
SAN FRANCISCO — The a good amount of Americans, particularly women, are using shopping to improve their moods, according to a new survey.
The study, by Ebates.com, found that 63.9% of women engage in "retail therapy," compared with 39.8% of men, and the belief that it improves moods was found among 39.2% of women, compared with 20.6% of men. The survey was conducted online by TNS Global and included 1,000 adults.