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Saks Fifth Avenue touts itself as trendsetter in new ad campaign
NEW YORK — Saks Fifth Avenue plans to launch a new ad campaign encouraging new and existing customers to “discover” what the specialty retailer has to offer via catalogs, direct mail, press initiatives, in-store events, digital marketing, social media and visual displays.
Called “Look,” the ad campaign positions Saks Fifth Avenue as more than just a place for shoppers to buy things they want or need but as a showroom where potential shoppers can search for what is new.
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UCR announces three new leases
Houston -- United Commercial Realty Houston has announced three new leases for Houston-area centers:
- Goody Goody Liquor will open a third Houston-area location at Copperfield Village Shopping Center this fall.
- Pink’s Pizza has signed a deal for its fifth area location at the Cougar Den Plaza adjacent to the University of Houston’s central campus.
- Affinity Veterinary will open a clinic at a center located at 19450 Katy Freeway in Houston.