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Patriot Outfitters aligns channel strategy & tactics with NetSuite
Topeka, Kan. -- Popular industry wisdom holds that channel alignment is mainly for the benefit of the consumer, who desires a seamless retail experience and does not want have to start from scratch every time they engage with a retailer via a new channel. While this holds true, channel alignment is also a crucial strategic and tactical necessity for back-end operations.
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Former Macy’s omnichannel exec returns to Kurt Salmon
NEW YORK — Former Macy’s executive Michelle Bogan is returning to management consulting firm Kurt Salmon, as a partner in its retail and consumer products group.
Bogan develops and implements transformational retail strategies, including omnichannel, consumer analytics and localization, and has provided numerous department stores and specialty retailers around the world with her insights and expertise. At Macy's, she led omnichannel strategy and process development for Macy's and Bloomingdale's.