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NRF 2014: Social Media, Physical Stores Both Critical to Future of Retail
The NRF 2014 Conference & Exposition kicked things off Sunday, Jan. 12 with sessions examining both how social media will continue to evolve as a dominant means of customer interaction and how the brick-and-mortar store will remain a highly relevant part of the retail environment in the 21st century. Let’s look at a few highlights from each session.
Picturing Social Success
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Lower demand for firearms and ammo at Big 5 Sporting Goods
Big 5 Sporting Goods announced that their fourth-quarter sales results were affected by a lower demand year-over-year for firearms and ammunition products as well as a highly promotional retail holiday environment.
The company reported net sales of $248 million, an increase of 1.8% from $243.6 million for the prior-year quarter. Same-store sales decreased 0.5% for the quarter versus the prior year period.