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NRF keynote: Traditional mall is dead
New York -- In a hugely attended address kicking off the National Retail Federation’s 2014 “Big Show” at Javits Center in New York City, shopping center developer Rick Caruso challenged attendees – most of them retailers from the technology side of their companies – to remember the “human” side of retail.
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Guess rolls out new mobile app
Guess has unveiled a new mobile app for its customers powered by the MicroStrategy Alert Platform.
The new Guess app, which is available simultaneously on Apple iOS and Android devices, offers a personalized high-interactivity loyalty channel between Guess and its customers through their mobile phones. It merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending Guess campaigns and promotions through their social networks (Facebook, Twitter, SMS, or email).