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JCP entices back-to-school shoppers with digital ‘Express Yourselfie’ campaign
J.C. Penney’s back-to-school marketing campaign aims to celebrate self-expression the way it’s done nowadays: with selfies.
Customers are invited to visit the retailer’s back-to-school online hub, jcpenney.com/bts, where they can create a personalized emoji that resembles them. Users can customize their emoji with accessories and hairstyles and post it side-by-side with their selfie, to share with friends as well as on J.C. Penny’s "Express Yourselfie" online gallery.