Guess? dons new chief of operations

LOS ANGELES — Global lifestyle brand Guess? has appointed Michael Relich as the company’s chief operating officer. As part of the brand’s executive leadership team, Relich will report to co-founder and CEO Paul Marciano.

Relich spent nine years as the brand’s chief information officer. Relich has had increasing global responsibilities, leading a number of areas, including IT, distribution/logistics, e-commerce and strategic planning.

"I believe, more than ever, that the integration of technology, speed, and brand synergy is vital for our success. Michael's proven experience in these areas makes him a great fit as our new chief operating officer," said Marciano.