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Ugg teams with NFL star for omnichannel campaign
New York – Vertical specialty apparel retailer Ugg for Men is launching a global omnichannel advertising campaign in partnership with NFL quarterback Tom Brady. The campaign, “This is Ugg,” launches Sept. 2 and features a series of three 60-second video spots that will air on YouTube and TV.
The campaign will also feature a concurrent print component. Los Angeles-based M&C Saatchi served as creative agency.
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Mall Marketing Spotlight: "Santa Paws" at the Mall at Short Hills
The Mall at Short Hills (New Jersey) will launch the holidays with its 13th annual “Santa Paws” promotion, as shoppers have pictures taken with Santa--pets in tow. On Nov. 9 and Nov. 16, shoppers will bring their canine companions--in costume, if desired--to the Ice Palace at Grand Court on the lower level of The Mall at Short Hills and have a holiday photo taken.
