Apparel

Atlanta – Global fashion retailer Bonprix is bringing its marketing activities to the cloud. Bonprix, which is part of Otto Group, is rolling out applications from the Teradata Integrated Marketing Cloud.

By Haydn Simpson, NetNames

Leading branded footwear company Wolverine is eyeing 2015 as a year to focus on omnichannel and expansion.

The parent company of Stride-Rite, Merrell and other brands says it is poised to realign its resources to address a fundamental shift in consumer shopping behavior and allow for greater focus on important omnichannel initiatives.

Jewelry retailer James Avery is offering shoppers a more interactive experience, one that connects customers to the brand, at its store in Apharetta, Georgia.  

In creating the next “home” for the 60plus-store James Avery, the challenge was to find a way to bridge current customers’ expectations and history with an invitation to new consumers who may not be familiar with the brand.

New York -- Jonathan Ive, senior VP of design at Apple, is working on a redesign of Apple stores to make them feel more like a “natural” environment for the forthcoming Apple Watch, according to an article in The New Yorker.

“Ive has begun to work with (Angela) Ahrendts, Apple’s senior VP of retail, on a redesign-as yet unannounced-of the Apple Stores,” author Ian Parker writes in the article.

Rockford, Mich. -- Wolverine Worldwide posted fourth-quarter net income of $10.7 million, following a $1.7 million loss for the year-ago period. The company said it is increasing its brand-building investments in 2015, focusing on omnichannel initiatives and international expansion.

Armonk, N.Y. - Consumers headed online for their Valentine’s Day shopping this year. According to IBM Digital Analytics Benchmark data, during Valentine’s week (Feb. 7 – 13) online shopping rose 10.2% from the same period in 2014.

In addition to overall sales, consumers ramped up their shopping efforts the week leading up to Valentine’s Day. Growth was seen in key verticals including:

Retail sales will accelerate in 2015 and grow at the fastest pace since 2011, according to a recent forecast from the National Retail Federation.

The trade group said Retail sales (excluding automobiles, gas stations, and restaurants) will increase 4.1% in 2015, up from 3.5% in 2014. The increase would mark the biggest annual growth since 2011 when retail sales for the year increased 5.1%. Non-store sales in 2015 are expected to grow between 7% and 10%.