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Study: Millennials disloyal to brands
Millennials are not loyal to fashion brands, according to a new study. In fact, 45% of those surveyed by LIM College say nothing can be done to retain them.
This is according to the results of a new survey, "Shopping Trends Among 18-25 Year-Olds," conducted by LIM College Professors Robert Conrad and Kenneth M. Kambara, Ph.D.
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L Brands, Cato shine in March
New York -- Specialty retailer L Brands continued its winning ways in March, reporting a 9% increase in same-store sales, higher than expectations. Total sales increased 10% to $981.2 million, from $923.7 million in the year ago period.
The Cato Corp. also turned in a winning performance, with a 12% surge in March same-store sales. For the nine weeks ended April 4, sales totaled $197.5 million, up 5% from $188.98 million a year earlier.
