Francesca's names former Dots exec as senior VP, head of stores

Houston -- Francesca's Holdings Corp. announced the appointment of R. David Minnix, Jr., as senior VP and head of boutiques, effective July 8.



Minnix brings a wealth of experience having worked in a variety of leading roles driving sales and customer experience at retailers such as Zales, Pearle Vision, After Hours Formalwear, and Dots Fashion. Most recently, he served as chief stores officer at Dots Fashion where he ran all aspects of store & field leadership organization overseeing 3,500 associates, store support, visual, real estate, construction and loss prevention departments.



"As a seasoned store operator, David brings over 30 years of retail experience to francesca's," said CEO and president Neill Davis. "He will be a great cultural fit because he understands the importance of capturing hearts and minds to motivate our associates and field leadership team. David's track record in nurturing and leading the sales teams makes him an ideal partner as we continue to refine the in-boutique experience for our customers."