-
Study: Nordstrom has a ‘superior’ social media IQ
Seattle – Nordstrom came out on top in a study that ranked the social media performance of department stores by digital marketing analytics company Rival IQ. The Rival Results Index (RRI) for High-end Department Stores scored 12 department stores based on their social media performance during first quarter 2015. Macy’s followed Nordstrom in the overall rankings, with Harrods (London), Neiman Marcus, Saks Fifth Avenue and Bergdorf Goodman rounding out the top five.

