Footwear

ST. LOUIS — Brown Shoe Company announced that it has made four strategic additions to the leadership team within its American Sporting Goods division, appointing James Hoff as VP sales across all ASG brands, Alan Vickers as VP international, Brad Little as VP and brand manager Avia and Nevados, and Jorge Cabrera as VP athletic product development.

San Francisco -- Gap will open two Athleta store this week in Manhattan’s Upper East and Upper West side neighborhoods. The openings mark the women’s active wear brand’s entry into the East Coast market, and support Athleta’s plan to open up to 50 stores by 2013.

“Entering New York is a significant milestone for us as we aim to grow our share of the $31 billion women’s active wear market,” said Scott Key, senior vice president and general manager of Athleta.

ENGLEWOOD, Colo. — Children will be returning to school in a matter of weeks, and many of them will be joining or returning to some sort of sporting activity. Enter Sports Authority, which is answering the need for sporting goods by opening six news stores on Aug. 13. The six new stores will open in five states nationwide, in the major markets of Miami, Los Angeles, Salt Lake City, Chicago and Milwaukee, the company reported.

The store locations will be as follows:

• Miami Beach, Fla. at 3401 N. Miami Ave.

Englewood, Colo. -- Sports Authority said Tuesday it will open six new stores on Aug. 13.

The new stores will open in five states, and include the major markets of Miami, Los Angeles, Salt Lake City, Chicago and Milwaukee.
 

Strength in the apparel category continued at Target during July, with same-store sales increasing just below the company average of 4.1%, positioning the company as a winner in a month where performance among competitors was uneven.

New York City -- Finish Line has chosen Maxymiser, a global expert in conversion rate optimization solutions, to perform website testing and segmentation for finishline.com. Maxymiser will help Finish Line successfully implement website optimization to improve the online customer experience and achieve business goals.

Los Angeles -- American Apparel announced the extension of its partnership with ASOS. The U.K.-based fashion site, which has more than 3.7 million members, has expanded its buy of American Apparel products based on a 100% sell-through rate of a test buy earlier this year.

SYDNEY, Neb.  — Cabela's is marking its entry in Arkansas with plans for a 100,000-sq.-ft. store in Rogers. The store is scheduled to open in the summer of 2012. The retailer also has also announced plans to build stores in Wichita, Kan., and Tulalip, Wash., as well as Saskatoon, Saskatchewan, Canada, all expected to open in 2012.

Colorado Springs, Colo. -- Addison, Texas-based Coyote Management LP said that Jimmy John’s will open a 1,665-sq.-ft. sandwich shop at Chapel Hills Mall, in Colorado Springs, Colo.

The new restaurant is slated to open this fall.

Chapel Hills Mall is a two-level, 1.2 million-sq.-ft. enclosed super-regional mall anchored by Dillard’s, J.C. Penney, Macy’s, Sears, Dick’s Sporting Goods and Burlington Coat Factory.
 

Sydney, Neb. -- Cabela’s announced plans to build a store in Rogers, Ark. The 100,000-sq.-ft. store, Cabela’s first in Arkansas, is scheduled to open in the summer of 2012. The retailer also has also announced plans to build stores in Wichita, Kan., and Tulalip, Wash., as well as Saskatoon, Saskatchewan, Canada, all expected to open in 2012.