Footwear

SAN FRANCISCO -- Social marketing platform Kenshoo Social said Wednesday that it has completed an integrated Facebook marketing campaign for Zappos and cloud-based social marketing platform, Shoutlet.

During a two-month test on a single-brand page, Zappos’ Facebook posts generated approximately 85,000 visits to its website. The traffic produced an average order value on par with its paid search and social marketing programs and achieved an average conversion rate of 1.75%.

BRISBANE, Calif. — Specialty apparel retailer,Bebe,has entered into a strategic global licensing agreement with Aldo to design, manufacture and distribute Bebe’s footwear.

The upcoming collection will include a full range of lifestyle categories including: sandals, closed-toe shoes, heels, flats, booties and boots, among other styles, with a median retail price of $129.00. The footwear collection will mirror bebe’s feminine aesthetic: playful, sexy, sophisticated, modern and on-trend.

NEW YORK — Michael Cunningham, Aeropostale president, is retiring effective March 29, the company announced Tuesday. 

NEW YORK — The Jones Group Inc. has appointed Joseph Stafiniak to the newly created position of SVP merchandising of Nine West, effective immediately. In this role, Stafiniak will operate as the lead merchant for Nine West overseeing merchandising strategies and the execution of product to meet the expanding needs of the brand's global business. He will report to Kathy Nedorostek, group president of global footwear and accessories.

New York -- The Jones Group Inc. said Monday it has appointed Joseph Stafiniak to the newly created position of SVP merchandising of Nine West, effective immediately.

Stafiniak will operate as the lead merchant for Nine West, overseeing merchandising strategies and the execution of product to meet the expanding needs of the brand's global business.

Stafiniak comes to Jones Group from Coach, where he most recently served as SVP licensed categories.

NEW YORK — Iconix Brand Group has gained a controlling stake of the apparel brand, Buffalo David Bitton from Buffalo International.

Iconix now owns 51% of the brand and as part of the deal, formed a new joint venture company with Buffalo International. Iconix will control this joint venture and consolidate its results.  Buffalo International will be the core licensee for the new joint venture.

Former converse executive Jack Boys is the new CEO of Cole Haan following Nike’s recent sale of the brand to a private equity firm.

Apax Partners completed the previously announced acquisition of Cole Haan from Nike and named Boy’s to the role of CEO effective immediately. Boys became CEO of Converse in 2001 and remained in that roles following Nike’s acquisition of Converse in 2003 through 2010. Prior to Converse, he was vp of global marketing at The North Face and has previously held positions with Avia, LeCoq Sportif and CVEO Corporation.

New York -- RKF said WeNew York -- RKF said Wednesday it has arranged a 1,200-sq.-ft. lease with shoe retailer CHUCKiES at 1052 Lexington Avenue on Manhattan’s Upper East Side.

This will become CHUCKiES’ third location in Manhattan, all on the Upper East Side. The new store will sit between 74th and 75th Streets along the western side of Lexington Avenue.
 
The new CHUCKiES will occupy 800 sq. ft. on ground floor of the building, as well as 400 sq. ft. of space in the basement.