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Trans World parent company names new merchandising chief
Albany, N.Y. - Scott Hoffman has been named chief merchandising officer of Trans World Entertainment Corp., owner of the FYE music/video/video game chain. In his new role, Hoffman will be responsible for overseeing all aspects of merchandising strategy.
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Foot Locker races to tell a story
Foot Locker is teaming up with ASICS on a creative campaign that tells the life story of runners on film.
The "Real Lives. Real Runners." campaign will provide a platform for runners to capture and share their stories. Building on the successful 2014 "All Runners Welcome" campaign from Foot Locker and ASICS, "Real Lives. Real Runners." invites filmmakers to identify authentic runners and document in a short film why they run and how running impacts their lives.

