Casual

Las Vegas - American consumers are increasingly comfortable with shopping through their smartphones, and many are using digital channels like social media and email marketing to engage with apparel brands.

According to a survey by advertising/marketing technology provider Fluent Inc., roughly 30% of respondents said that they have bought clothing using their smartphones.

After announcing in January that it would close all of its 127 retail locations, Jones New York is back -- at least in the Great White North.

New York -- Jones New York stores won’t be shutting out the lights up north.

Canadian menswear retailer Grafton Fraser Inc. has acquired Jones New York’s 35 stores in Canada for an undisclosed amount. The Toronto-based company said it is planning "significant growth" in the number of Jones stores going forward.

As shoppers get ready to slip back into their jeans for the upcoming fall and back-to-school seasons, it makes sense that Target has given its denim assortment a big refresh.

Target’s team of designers went to work to completely overhaul the retailer's denim assortment. The result? New styles and revamped fits, fabrics and finishes — comparable to what you’d find at a high-end department store — all for $30 or less. 

Dublin, Calif. - Ross Stores has some big plans when it comes to opening new stores. Ross is opening of 19 Ross Dress for Less and eight dd's Discounts stores across 15 different states in July.

These new locations are part of the off-price retailer's 2015 expansion plans to add a total of approximately 90 stores during the year, including 70 Ross and 20 dd's Discounts. Ultimately, the retailer believes Ross Dress for Less can grow to 2,000 locations and dd's Discounts can become a chain of 500 stores

Minneapolis – Target Corp. is presenting itself as “Tahget” to Boston-area shoppers. The Boston Globe reports that Target is offering an assortment of “Local Pride” T-shirts with stereotypically Boston phrases and slang, such as “Wicked Smaht,” in its store located in Somerville, Massachusetts, a small city bordering Boston.

The localized assortment will also be featured in Target’s new CityTarget location scheduled to open in the Fenway neighborhood of Boston on Wednesday, July 22.

Ross Stores is crossing off a big chunk of its to-do list as the retailer moves forward with its plans to open 90 stores in 2015.

Francesca's is adding a retail industry veteran to its board.

The retailer has appointed Martyn Redgrave as a member of the board of directors. The appointment is effective immediately. Redgrave will serve on the audit committee and the nominating and corporate governance committee.

New York -- A new survey reveals the favorite shopping destinations of millenial shoppers and what factors drive their purchases.

Zara, H&M and Urban Outfitters ranked as the favorite stores among millennials, according to a survey conducted by LIM College professors Robert Conrad, MBA and Kenneth M. Kambara, Ph.D. (LIM, based in Manhattan, is focused exclusively on the study of business and fashion.)

Macy’s is ready to help students put their best (fashion) foot forward this autumn with an omnichannel approach to back-to-school.