Saks to debut new store concept

Saks Fifth Avenue is expanding further into the specialty store business.



The retailer announced plans to open a 21,000-sq.-ft. store devoted to jewelry and contemporary women’s ready-to-wear in Greenwich, Connecticut. Earlier this year, Saks announced plans to open a standalone shoe store concept, 10022-Shoe, also in Greenwich.



Saks already operates a women’s-only store in Greenwich, which it opened in 1997.



All three of the Saks stores will be in walking distance of one another.



“Opening a third Saks Fifth Avenue store will cement our position in this important market,” commented Marc Metrick, president of Saks Fifth Avenue.



With the introduction of a third location in Greenwich, Saks said it plans to expand the space dedicated to women’s designer ready-to-wear merchandise in the existing store. The upper level will see changes to its current layout, including creating increased space for vendor shops. A private fine jewelry viewing room will also be added to enrich the overall customer experience.



“With three locations within easy walking distance of each other, I'm thrilled that we'll be able to serve our Greenwich customers better than ever before,” added Metrick. “I am passionate about our core strategy of category dominance -- providing a better, more authoritative assortment that allows Saks to be bigger than any one brand -- and this additional space in Greenwich furthers our mission to do just that.”