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Accenture survey: Discounters continue to dominate back-to-school shopping
New York City -- Discount stores will continue to dominate as the destination for the majority of consumers’ back-to-school dollars this year, with office supply stores also remaining strong, according to a survey by Accenture on parents’ back-to-school shopping plans. The majority of parents (59%) will spend between $100 and $500 on back-to-school shopping this year, with 21% of consumers saying they plan to spend more than $500 this year. That’s down from 28% in 2010, indicating a decline in spending on the big ticket items for school.
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Gap opening first Gap flagship in Rome
Rome -- Gap said Friday that it will debut its first Gap flagship store in Rome on Via del Corso, the city’s premier shopping district, on July 30.
The opening in Rome is part of Gap’s ongoing international growth strategy; it opened its first Gap and Banana Republic stores in Milan in November 2010.
Four additional Gap and Banana Republic stores are slated to open in Italy this year. The company also recently introduced its outlet concept to the country and said it expects to open additional stores in Italian outlet centers.