Accessories

TOPEKA, Kan. — Payless ShoeSource announced that Sierra Kusterbeck, lead singer of alt-rock band VersaEmerge, will be the face and voice of the retailer's new, exclusive teen brand, Brash.

New York — Gap Inc. is expanding its Athleta brand. The company will open eight to 10 Athleta stores in 2011, with a total of 50 expected by 2013, according to Women’s Wear Daily. 

As previously reported, Athleta will make its New York City debut this summer, opening two locations in Manhattan.

SAN FRANCISCO — Gap Inc. announced that it plans to open its first Gap store in Egypt this July and its first Gap and Banana Republic stores in Morocco this October. These store openings will mark the company’s first entry into Africa.

As part of an existing franchise agreement with The Fawaz Al Hokair Group, Gap will open its first Egyptian store in the Mall of Arabia in the capital city of Cairo. Two additional Gap stores will open at Cairo’s City Stars Mall and Sun City Mall this October.

Tigard, Ore. -- Regional sports dealer Brand Athletics said Thursday it will operate solely under the name Lids Team Sports, a division of Indianapolis-based Lids Sports Group. Lids acquired Brand Athletics in 2010.

The Lids Sports Group, operating within Genesco subsidiary Hat World, is comprised of the Lids retail headwear stores, the Lids Locker Room specialty fan retail chain, the Lids Clubhouse retail stores, the Lids Team Sports wholesale team sports business and its Internet businesses.
 

Teen apparel retailer rue21 is celebrating the opening of its 700th store, in New Braunfels, Texas. The chain is on track to open 110 locations this year. Commented president and CEO Bob Fisch: “We remain one of the fastest growing retailers in the nation. I would like to thank our real estate, construction and field teams and recognize their hard work, which allows us to celebrate another significant milestone for rue21."
 

Orlando, Fla. -- Boston-based The Wilder Cos. said that Bealls will open a new department store at Loop West, located in the southern portion of the Orlando, Fla., market.

Loop West, along with adjacent center The Loop, make up an 840,000-sq.-ft. shopping complex housing 14 specialty anchors and 55 shops, services and eateries. Anchors include Kohl’s, J.C. Penney, TJ Maxx, Bed Bath & Beyond, DSW Shoes, Regal Cinema and more.

Short Hills, N.J. -- The Mall at Short Hills, in Short Hills, N.J., announced that The Cheesecake Factory, Reed Krakoff and Swarovski will open this summer, and Ann Taylor will debut a new concept store.

Opening in July is The Cheesecake Factory, and women’s fashion retailer Reed Krakoff will open in early August, the boutique’s first in New Jersey and fourth in the world. Swarovski will open a new boutique under its Crystal Forest retail design concept, its first in New Jersey.

NEW YORK — Parigi Enterprises LLC, a subsidiary of Parigi Group Ltd, a children’s branded apparel company, announced that it has purchased certain assets of the Hartstrings brand and name, in addition to assuming the leases of 23 retail outlet stores. The Little Maven by Tori Spelling clothing line was not among the assets acquired.

Kansas City, Kan. -- Legends Outlets Kansas City said Wednesday that the region’s first Chico’s Outlet and Soma Intimates Outlet will open on June 24 at the Kansas City outlet shopping destination.

The Chico's Outlet's new store will be located between BCBG MaxAzria and Five Guys Burgers & Fries, and the Soma Intimates Outlet's new store will be located between Gymboree and Claire's.

LAS VEGAS — Nickelodeon is launching the first products themed after one of its live-action comedy series exclusively at Walmart.

U.S. and Canada Walmart stores will carry the more than 250 products based on the show "Victorious," including apparel, accessories, entertainment and school supplies. Most stores will begin carrying the items in July through the back-to-school shopping season.