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Growing to a T
(November 1, 2010) In 2009, news headlines suggested shake-ups at T-Mobile—but not of a negative nature. The Bellevue, Wash.-based mobile phone retailer, which has built a brand empire on innovative marketing that includes endorsements by such celebrities as actress Catherine Zeta-Jones and pro basketball icon Charles Barkley, unveiled an innovative growth plan it called the T-Mobile Premium Retailer (TPR) program.
