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Market Track: September 2011
Promotions during September saw mixed outcome with some retailers increasing the number of pages and inserts, while the rest decreased the volume of promotions. The contrasting promotional strategies among the retailers led to the overall change being minimal.
Like August, the largest decrease was Lowes, which saw a 61% drop in number of number of pages per market and 54% decline in inserts per market. This was a result of Lowes not having promotions in the second and third week of both August and September.
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CVS Caremark launches Android app
Woonsocket, R.I. -- CVS Caremark announced the release of the Caremark.com Droid application. Available at no cost at the Android Market, this new application provides Android users with the ability to access the Drug Information Database to learn more about various prescription drugs and allows CVS Caremark plan members to log in and securely manage their prescriptions online.