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IBM Study: Shoppers open to online and in-store shopping
New York -- Shoppers diversifying the way they shop for and acquire goods, becoming increasingly open to buying both online and in-store depending on their needs at time of purchase. While more than 80% of shoppers chose the store to make their last non-grocery purchase, only half are committed to returning there next time they buy. These are among the findings of a new IBM study of global consumers.