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Survey: Most Americans believe retailers fake holiday discounts
New York -- The majority of American shoppers think that holiday discounts advertised by retailers are faked, according to a survey conducted by British marketing consultant David Rawlings.
Rawlings’ Google survey, "Before-Christmas sales — Do you believe the discounts are genuine?," queried 1,500 American Internet users, and found that more than 70% of those polled answered "no" to that question.
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Amazon leverages convenience to grab last-minute holiday shoppers
Amazon is touting its Prime program again this holiday season, reminding members that they can order gifts as late as midnight EST Sunday, Dec. 22, and still get free delivery before Christmas.
The online retailer is leveraging the shorter shopping period this year, which is one week shorter than last year’s, to drive sales by emphasizing the convenience that online shopping can afford — a surefire way to draw shoppers who want to avoid the imminent crowds this weekend.