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The Numbers Game
Believe it or not (and I can barely believe it myself), the critical back-to-school period at the end of summer is right around the corner. While back-to-school is always big for retailers, this year’s period could be an especially important one, as 2014 has been underwhelming so far.
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Bird’s Eye View
More strategic. That’s how Greg Esgar, CFO of Massage Envy Spa, the nation’s largest therapeutic massage chain, sums up the evolving role of today’s CFO. Esgar joined the Scottsdale, Arizona-based business as financial chief in 2004, two years after it was founded. As part of the executive team, he helped spur the company’s growth from 17 locations to its present total of nearly 1,000 sites in 49 states. With its membership-based, monthly-fee business model, Massage Envy Spa eschews the luxury amenities and high prices of traditional day spas.