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Joe Namath jumps onboard Team Skechers
Skechers USA has signed hall-of-fame quarterback legend Joe Namath to represent the high-performing men’s Relaxed Fit from Skechers footwear line. A new advertising campaign featuring Namath will begin in the fall.
“Broadway” Joe’s campaign launches with a new television commercial utilizing the same humorous tone set by spots for Relaxed Fit footwear featuring Joe Montana and Mark Cuban. The campaign will extend across all media with Namath appearing in print, outdoor, online and point-of-sale materials through 2015.
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DirectBuy, eInfochips collaborate on BI application
Merrillville, Ind. – Consumer buying club franchisor DrectBuy and eInfochips are collaborating for a business intelligence (BI) collaboration solution that integrates data from warehouse clubs and the DirectBuy e-commerce portal. The solution drives consumer behavior with an enhanced shopping experience, and also enables analytics for data-driven decision making.