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H&M, New York City
The H&M flagship in Times Square is designed for maximum visual impact and customer engagement. The 42,500-sq.-ft. store has an ultra-modern, high-tech look, with talking mannequins and a digital runway (customers walk the runway floor, which triggers cameras that project their images and video onto LED screens on the store façade). In the children’s department, an illuminated carousel adds to the fun.
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Study: Retail execs expect Big Data advantages within five years
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