Retail

Thanks to the recession — and online retail — brick-and-mortar retailers are re-thinking their real estate concepts

Now, as the recession finally begins to lift, brick-and-mortar retailers are studying their real estate concepts and pondering what comes next.

Some will pare store counts, partially in response to online competition. Some will cut store square footage. Others are expanding store numbers and square footage. Some are expanding fulfillment center square footage. Some are not changing. Careful about that.

What are you doing? Is it what you should be doing?

Invest in the right experience for a shopping center's customers, and you will earn a return on experience. That is the business model driving Fort Worth, Texas-based Trademark Property Co., which celebrates its 20th anniversary this year.

"Do customers love being at the center? Do they come back and drive sales? That is return on experience," said Terry Montesi, Trademark chairman, CEO and founder. Experience is indispensable today when most goods and services are available online, often at a lower price.

After a successful pilot, Best Buy Canada is expanding its use of fully integrated, enterprise mobile point (mPOS) solutions on its selling floor. The new, tablet-based technology has improved customer service, including reducing checkout times, and staff productivity.

Go offline, young man: That appears to be the mantra of e-commerce merchants these days.

As competition in the world of online retailing heats up — with Amazon's ever-burgeoning dominance posing the biggest threat — more pure-players are taking the brick-and-mortar plunge. It's a reminder, many experts say, of the strong appeal of the in-store experience — even when stacked up against the convenience of online shopping.

Arlington, Va. -- The U.S. Senate on late Monday approved the long-debated Internet sales tax proposal, known as the Marketplace Fairness Act, by a bipartisan vote of 69 to 27. The Obama administration has already endorsed the bill, but before it can become law it must be approved by the House, where Republicans are split on the bill.

Von Maur got its start like many of its department store peers: An immigrant with an American dream opened a downtown store, customers came, they shopped, the brand took hold and took off.

In the case of the midwestern upscale department store banner Von Maur, the dreamer was German immigrant J.H.C. Petersen, who opened a downtown storefront in Davenport, Iowa, in 1872. He and his sons grew the business and sold it nearly a half-century later to a partnership that included two Austrian brothers — C.J. and Cable von Maur, whose family gained full ownership by 1937.

Here are some recommendations from Alan Dabbiere, chairman of AirWatch, for in-store mobility management:

• For corporate-shared devices, retailers should take into consideration how to reconfigure devices when they transfer from one employee to another.

According to Rick Chavie, VP of OmniCommerce at hybris Software in Atlanta, there are a few steps brands can take to make the most of Facebook Home.

"Give customers an incentive to activate push notifications through to Facebook," Chavie said. "You may not be able to get people to check your brand app regularly, but you indirectly feed it through Facebook Home."

Another way is to focus on time-of-day placement based on extrapolation of when customers tend to use your own app.