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Millennial moms drawn by beacons
Los Angeles – It may be hard to believe, but many members of the ballyhooed millennial generation (defined by the U.S. Census as born between 1982 and 2000) are now moms. To reach millennial moms, new data released by beacon proximity platform inMarket suggests retailers should use beacon and proximity-based engagement platforms.
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Are men the same as women when it comes to shopping?
San Diego – Contrary to popular wisdom that women desire a highly interactive shopping experience while men just want to be left alone, the two genders may actually have some similar retail preferences.
According to Interactions Marketing’s latest Retail Perceptions report, “Does Gender Influence Shopping Behavior?” men and women’s shopping behaviors have many similarities.