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Tech Bytes: 3 insights on Facebook’s expansion of Place Tips
The nationwide expansion of the Facebook Place Tips in-store mobile promotion service, complete with free proprietary Bluetooth Low Energy (BLE) beacons, was interesting news. Here are three implications of Facebook’s latest effort to serve as a commercial platform:
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Kmart taps DSW executive as marketing chief
Hoffman Estates, Ill. – Kmart is shaking up its marketing operation with moves including the recent appointment of former DSW Chief Marketing Officer Kelly N. Cook as its chief marketing officer. There was never a formal announcement, but Cook’s LinkedIn profile indicates that she joined Kmart in that position in April.