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Report: Alibaba to launch streaming video in China
Hangzhou, China — Alibaba Group Holding Ltd. will reportedly launch a paid streaming video service in China in August 2015. According to Reuters, the service will be called Tmall Box Office (TBO) and offer both originally developed content and content from third-party providers.
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Pepsi pops open summer marketing campaign
Retailers with Pepsi on their shelves will be happy to know that the brand is putting out all the stops to entice shoppers to make Pepsi products part of their summer.
The beverage company is embarking on a summer marketing campaign that promises to deliver one-of-a-kind fan experiences to some of the hottest music and sporting events, restaurants and travel destinations.