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Hooters offers retailers digital inspiration
Fresh perspective on how retailers can integrate their physical and digital presence while elevating the brand experience can be found in an unlikely location in Southern California.
The most vexing issue confronting retailers in 2015 remains how to seamlessly integrate the physical and digital worlds to keep pace with shopper expectations. A new Hooters prototype in the Los Angeles suburb of South Gate offers some ideas that could be worth exploring, borrowing and adapting for a retail environment.
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Overheard: ICSC-New York conference
New York City - The International Council of Shopping Centers set new attendance records at its New York National Deal Making Conference, moved for the first time to the Javits Convention Center, held December 8 and 9, and keynoted by Donald Trump. The two-day event at the new location nearly doubled the size of the space from prior years, and drew more than 400 exhibiting companies and 9,600 attendees, representing a new attendance record and a 26% increase compared to the 2013 event.