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Banana Republic unveils omnichannel campaign for spring
Banana Republic will unveil an omnichannel marketing campaign called “True Outfitters” in March 2014.
Styled by Jessica Diehl and shot by Mikael Jansson, the campaign was developed with Laird+Partners, Banana Republic's advertising agency. The campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. Digital portions include a dedicated website and a special YouTube event on March 2.
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Report: Chico’s plans mobile shopping apps
Fort Myers, Fla. – Chico’s FAS Inc. is reportedly building a mobile shopping app for the iOS and Android platforms. According to the Wall Street Journal, the app will integrate with iBeacon location sensors on shelves.
This app, currently in pilot testing, would reportedly use iBeacons to notify customers who have opted in when they are near items that fit their purchase history. Associates would then use iPads to update the customer’s history.