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Study: One-fifth of emails never hit shopper inboxes
With 20% of emails being filtered into spam folders, retail marketers are missing out on the opportunity to drive an ROI from email. This was according to “2017 Deliverability Benchmark Report,” a study from data solutions provider Return Path. The report analyzed 2 billion brand emails. -
Commentary: Real chance of a turnaround at Macy's, but...
After a torrid opening quarter, Macy's second quarter numbers come as a relief. Certainly, a same-store sales decline of 2.8% is far from good, but it is one of the better performances Macy's has turned in over recent periods. Of course, the question is whether this gentler decline represents a genuine turning point for Macy's, or whether it is simply a bottoming out after years of sharp deterioration.