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The store is back (even though it never left)
The store is back, baby! That was the message I heard again and again at the National Retail Federation’s 2015 Annual Convention in New York City. It was sounded by retailers, consultants and tech suppliers alike as they rushed to explain the relevance of offline retail in an omnichannel world.
But the truth is the store never went away in the first place. Sure, some retailers are retrenching and reducing (or, in today’s PC lingo, “rightsizing”) their portfolios. It’s especially evident in the apparel sector, with some teen brands particularly hard hit.