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Tech Guest Viewpoint: Click and Collect: Are U.S. Retailers Ready?
By Gary Whittemore, Experian FootFall
The quest to offer greater levels of customer convenience has seen a growing number of U.S. retailers experiment with flexible fulfilment methods, including click and collect, which offers shoppers the opportunity to pick up online orders from a store.
Although click and collect has already taken European markets by storm, adoption in the U.S. has been somewhat slower. However, U.S. organizations are now beginning to see consumer appetite rise.