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Wayfair launches IPO
Boston – Online home furnishings retailer Wayfair Inc. launches its initial public offering (IPO) today. The online home furnishings retailer is offering 11 million shares of common stock at $29 per share, which is above Wall Street projections.
The share offering includes 10.5 million shares of Wayfair stock and 500,000 shares from selling stockholders. Wayfair will not receive any proceeds from the selling stockholder shares, meaning the company should raise about $304.5 million in the IPO.
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Placeable: Online holiday sales to grow 15%
Denver - Location marketing provider Placeable is predicting that online sales will grow by more than 15% during the 2014 holiday season, compared to the same period the prior year, more than tripling the anticipated 4%-5% growth rate for overall holiday sales. However, Placeable expects more than 90% of holiday sales to take place in brick-and-mortar stores, with 58% of consumers shopping at a national retailer they normally don’t visit.
Other Placeable predictions for the 2014 holiday season include: