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Amazon leverages convenience to grab last-minute holiday shoppers
Amazon is touting its Prime program again this holiday season, reminding members that they can order gifts as late as midnight EST Sunday, Dec. 22, and still get free delivery before Christmas.
The online retailer is leveraging the shorter shopping period this year, which is one week shorter than last year’s, to drive sales by emphasizing the convenience that online shopping can afford — a surefire way to draw shoppers who want to avoid the imminent crowds this weekend.