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BJ’s selects PromoWorks to run demo biz
BJ’s Wholesale Club is outsourcing and expanding its product demonstration program with the help of Crossmark’s PromoWorks division.
Plans call for PromoWorks to manage, enhance and ultimately expand the company’s demo and events program. BJ’s current demo and events staff, made up of approximately 1,400 employees, will be given priority to apply for the demo program with PromoWorks, which plans to grow the current program by more than 25% or about 500 jobs, the companies said it a joint statement.