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Report: Impulsive, thrifty millennials a tricky group to court
Seattle — A new report from MSLGROUP and the Hartman Group is underscoring grocers’ need to appeal to millennial shoppers in unique ways. The report, Food Shopping in America found that one of the youngest and constantly connected consumer groups is also a tough nut to crack — simultaneously impulsive, thrifty and wary of inauthentic marketing.
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Sporting goods retailer wants to get more personal with shoppers
San Diego, Calif. -- Sports Authority is making good on its promise to make its online site more robust and engaging.
The retailer announced it is renewing its relationship with personalization solutions provider Certona for the fifth consecutive year. By creating rich online experiences for customers, Certona has been a critical component of Sports Authority’s personalization strategy since 2010.