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Hershey sweetens up board
HERSHEY, Pa. — The Hershey Company has appointed Mary Kay Haben to its board of directors.
“Mary Kay is a seasoned leader who brings a great wealth of relevant food and confectionery experience to her role as a member of the Hershey board,” said James Nevels, chairman of the board of directors. “She is an accomplished executive with extensive experience managing businesses in the consumer packaged goods industry and has an impressive track record in growing brands and developing new products.”
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Staying ahead of the rewired customer
What a difference 30, 20 or even 10 years make when it comes to consumer behavior. Thirty years ago, “24x7 shopping” meant mail-order catalogs. Smartphones, tablets and social media were barely part of the discussion 10 years ago. While observers attribute the rapid pace of change to technological advances, biology may play an equally important role. Scientists have observed that the human brain is incredibly plastic, even in adulthood, constantly adapting to trauma and environmental shifts.